About Lathi

Lathizile Dube, founder of The Identity Dichotomy and The Transition Matrix, is a transformational business coach, identity specialist, and motivational speaker. She explores the multifaceted nature of identity, particularly during transitions, and addresses challenges that arise during transformation. Her unique storytelling ability engages audiences, revealing deep truths about identity through captivating stories and metaphors.

Lathi’s dedication to understanding identity was fueled by personal tragedy, leading her to unlock human potential and facilitate transformative change. As a public speaker, she shares insights from her journey, aiming to help individuals and organizations recognize their worth and navigate life’s challenges with resilience and self-assuredness.

What I do

Transformational experiences that leave a lasting impression.

“Nothing brings me more joy and ecstasy than when I see the gem of an individual blossom into who they are meant to be.”


Lathi believes in the extraordinary power of small, sustainable changes to create a life you’ve always dreamed of. Her approach is rooted in trauma-informed transformation coaching, and she utilizes a comprehensive, integrated method tailored to your unique needs.


Education is the key to unlocking your future, and Lathi is here to help you do just that. With over 15 years of dedicated experience in the field of education and a passion for empowering students, she has honed specific methodologies and techniques that consistently yield outstanding results.


Imagine a conversation where every voice is heard, where complex concepts become easily digestible, and where the information presented is not just understood but remembered. This is the essence of the experience Lathi Dube creates with her curated talks.

The Process

“Diagnosis without consultation is malpractice.” Joseph D. Wassersug.

 I strongly believe that the first step for anything it thoroughly understanding the current situation and all the variables known and unknown. This is a powerful and tangible starting point for real work. 

Be it coaching, education or speaking this is a necessary step to initiate the process to allow for impactful results. At the heart of every meaningful endeavour lies the fundamental need to understand. It is through consultation that we embrace the present, acknowledge its intricacies, and unravel the complexities that often remain hidden from the surface. 

Consultation is the compass that steers us in the right direction, ensuring that our efforts are not misdirected but finely tuned to address the core issues at hand. 

“Do two walk together unless they have agreed to do so.” Amos 3:3

 The next important part of the process is for all parties involved in the process to construct a plan of action that is mutually agreeable. This allows for the natural commitment necessary for the work to take place. Co-creation is the art of harmonising diverse voices and perspectives into a symphony of purpose. It’s about embracing the notion that no significant journey is ever undertaken alone, and the beauty of co-creation lies in its ability to transform isolated individuals into a synchronised, purpose-driven collective. 

When all parties come together to construct a plan of action born from mutual agreement, something magical happens. In essence, co-creation is the embodiment of unity, the fuel of collaboration, and the heart of shared purpose. 

“Success is the sum of small efforts, repeated day in and day out.”  Robert Collier 

I provide a place where we can consistently work on the hard things until they become simple, then, when it is simple, inculcate these learnings into something natural so it become part and parcel of your lived experience.

It underscores the fundamental truth that success isn’t a product of grandiose actions or sporadic bursts of brilliance; rather, it’s a result of the daily, unwavering commitment to small but meaningful steps. I focus on the practical steps that are required to show up consistently everyday. 

Furthermore, as these small efforts become ingrained, as they evolve from laborious tasks into second nature, a transformation occurs. 

What People Say About Me

Feel Free To Reach Out